Micro Video Recipe

{% video %}http://res.cloudinary.com/de-demo/video/upload/cherries-open.mov{% endvideo %}

Here's the transformation URL:

http://res.cloudinary.com/de-demo/video/upload/so_2.25,du_1,h_600,e_loop/l_video:cherries-open,e_reverse,fl_splice,so_2.25,du_1,h_600/fl_layer_apply/l_text:helvetica_18_bold:%23CloudinaryRe-Invent,co_white/e_outline:2,co_black/fl_layer_apply,g_south,y_20/cherries-open.gif

Video Recipe:

The original video: 
http://res.cloudinary.com/de-demo/video/upload/cherries-open.mov


Pick a Start Time:
o_2.25

Set The Duration:
du_1

Set the Height:
h_600

Set effect loop:
e_loop

Create the first video layer:
l_video:cherries-open,so_2.25,du_1,h_600

Reverse the video:
e_reverse

Pick a Start Time:
o_2.25

Set The Duration:
du_1

Set the Height:
h_600

Splice that to the original clip:
fl_splice,

Apply the layer transformation:
fl_layer_apply

Add #hashtag (%23) text:
l_text:helvetica_18_bold:%23CloudinaryRe-Invent,co_white/e_outline:2,co_black/fl_layer_apply,g_south,y_20

Set the format to gif:
.gif

Here's the completed transformation URL:

http://res.cloudinary.com/de-demo/video/upload/so_2.25,du_1,h_600,e_loop/l_video:cherries-open,e_reverse,fl_splice,so_2.25,du_1,h_600/fl_layer_apply/l_text:helvetica_18_bold:%23CloudinaryRe-Invent,co_white/e_outline:2,co_black/fl_layer_apply,g_south,y_20/cherries-open.gif

When you are planning your video concepts, consider the length of the video as well, and create a variety of flash (2 seconds), short (6-15 seconds), medium (30-90 seconds) and long (3 minutes+) videos.