# Introduction

![](/files/-L9c2iw7bo7b1eCERTiR)

> 2017 SXSW Hackathon – Photo by Randy and Jackie Smith

The SXSW Hackathon (formerly the SXSW Music Hackathon) is 24 straight hours of buzzing, high-tech creativity as music, VR/AR, and film hacker/creators use their programming knowledge and our collection of music, visual APIs, and coding assets to develop their industry-changing prototypes and compete for cash prizes, awarded by our panel of celebrity judges.

> **success** **Learn More:** [Registration and Event Details](https://www.sxsw.com/conference/sxsw-hackathon/)

We're hackers too, so we know your time at the hackathon is limited. That's why we've developed this guide to help you harness our technology to realize your ideas in the most efficient way possible.

## Challenge:

Build and demonstrate the best use of Cloudinary in your hack to win fun prizes.

**Prizes:**

* 1-year *Cloudinary Plus* plan ($1068 value) award to the hack team chosen as *best use of Cloudinary API*.
* The most creative hack projects (that make use of Cloudinary API) will be featured on our Blog.


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